Marketing Essentials

Course Description

The International College of Commerce is offering a sandwich marketing course “Marketing Essentials 4 Marketers” that is designed to help employers define, develop and improve skills within their marketing team as well as renders the insights, the knowledge and the skills necessary to function in the marketing world.

For Whom

The course is written for people in the below positions:

  • Marketing Assistants
  • Marketing Personnel
  • Salespersons & Customer Service Personnel
  • Non-marketers with aspirations for marketing


Learning Objectives

Upon completion of this crash course, the participant will be able to:

  • Outline the function of marketing and its role in an organisation
  • Apply various essential marketing tools
  • Understand your organisation’s marketing environment


Topical Outline

The student will be taught the below subjects:

  • Marketing definitions & roles in business
  • Marketing tools: SMART; SWOT; PEST analysis
  • Marketing mix: P’s; PLC; pricing; branding strategies
  • Summary of best practice
  • Personal marketing experiences and discussions



Course Title: Marketing Essentials

Type of Course: Crash Course

Number of Sessions: 3 sessions (5 hours each)

Language: English

Course Materials: ICC Course Reader

Certificate: Professional Development Certificate

Fees – Distance Learning: EUR 725.- per participant

Fees – Classroom Study: EUR 975.- per participant