Marketing Essentials
Course Description
The International College of Commerce is offering a sandwich marketing course “Marketing Essentials 4 Marketers” that is designed to help employers define, develop and improve skills within their marketing team as well as renders the insights, the knowledge and the skills necessary to function in the marketing world.
For Whom
The course is written for people in the below positions:
- Marketing Assistants
- Marketing Personnel
- Salespersons & Customer Service Personnel
- Non-marketers with aspirations for marketing
Learning Objectives
Upon completion of this crash course, the participant will be able to:
- Outline the function of marketing and its role in an organisation
- Apply various essential marketing tools
- Understand your organisation’s marketing environment
Topical Outline
The student will be taught the below subjects:
- Marketing definitions & roles in business
- Marketing tools: SMART; SWOT; PEST analysis
- Marketing mix: P’s; PLC; pricing; branding strategies
- Summary of best practice
- Personal marketing experiences and discussions
Summary
Course Title: Marketing Essentials
Type of Course: Crash Course
Number of Sessions: 3 sessions (5 hours each)
Language: English
Course Materials: ICC Course Reader
Certificate: Professional Development Certificate
Fees – Distance Learning: EUR 725.- per participant
Fees – Classroom Study: EUR 975.- per participant