Marketing Essentials 4 Marketers CODE: MEM100
The International College of Commerce –ICC is offering a three months sandwich marketing course “Marketing Essentials 4 Marketers” that is designed to help Employers define, develop and improve skills within their marketing team as well as renders the insights, the knowledge and the skills necessary to function in the marketing world.

Profiles of people who might take this Course:

• Marketing assistants
  
• Marketing co-ordinators
  
• Marketing managers in SMEs without formal marketing qualifications
  
• Non-marketers with aspirations for marketing
• Existing marketers wanting to update their practical knowledge

What will you learn?

• Understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan
• Understand the function of marketing and its role in an organisation
• Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix
• Know the many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation's marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge - including the collecting and analysing of data, and the establishment of marketing budgets

Duration:
Duration 3 months (one meeting per week of 5 hours) on a week day evening or weekends. (Course is intensive with 7 home study hours per week)

Recommended literature:
-Module /Course book (ICC)
-Marketing Management (Kottler P, and Keller K.) 2008

Fees:
€1495.- (inclusive study materials) per participant

Mode of assessment
Continuous assesment (regular lectures /cases and mock tests) with an issuance of an academic Certificate on Completion

Minimum Entry Requirement:
Advanced level study and Knowledge of basic marketing skills